Balls!

That's what it takes to do great stuff nowadays. Though the time calls for urgency in everything we do, every industry and every Jack is in a rush to do things differently. 

All the geniuses in the world call for a creative approach and those in dead industries like news papers, auto, travel and MARKETING: Are bragging about new ways, while the business for business sake is dead and their safest bet is to cut cost and take care of business as usual!

Those who dare to be really different and creative, manage to survive the self created ad NOISE/CLUTTER by touching audiences in a genuine and authentic manner. Therefore, creating and fostering relationships...

One of the marketing gurus of out time: Seth Godin, said: "Dare to be different". And even though everybody is paying attention, our rusty socio-economic helm is having a difficult time steering the wheel.

My favorite trend spotter Jeremy, brought these two videos to my attention again. 

So in the spirit of sparking an other good reason to be different... Just do it! Dare to 

go the other way, the un-usual way!!

in the moving business!

So, it seems that the industry is starting to realize that we are in a people focused 

business, where impressions are not weighted on a ROI metrics grid against media 

buys. It’s starting to shift to interactions based on ROE (return on engagement): A 

relationship model on brand experiences. 

As marketers, communicators, community activists and development agents, we move 

peoples emotions to win their rational selves as fanatics. We have the world as a 

canvas and a whole lot of possibilities to connect people with brands on an opt-in basis. 

Let’s work, play, perform, celebrate and live with them.... 

“What they want is products, communications and marketing campaigns that dazzle 

their senses touch their hearts and stimulate their minds – that deliver an experience.” 

                                                            | Bernd H. Schmitt - The Experience Economy 

 * Images courtesy of On the groung looking up, blog.