So, it seems that the industry is starting to realize that we are in a people focused
business, where impressions are not weighted on a ROI metrics grid against media
buys. It’s starting to shift to interactions based on ROE (return on engagement): A
relationship model on brand experiences.
As marketers, communicators, community activists and development agents, we move
peoples emotions to win their rational selves as fanatics. We have the world as a
canvas and a whole lot of possibilities to connect people with brands on an opt-in basis.
Let’s work, play, perform, celebrate and live with them....
“What they want is products, communications and marketing campaigns that dazzle
their senses touch their hearts and stimulate their minds – that deliver an experience.”
| Bernd H. Schmitt - The Experience Economy
* Images courtesy of On the groung looking up, blog.