In our role as marketers, we are assigned the task of conveying a message that spreads within the target market. Many of us pride of being different and innovative, while forgetting the obvious: remember Obvious Adams!
I saw this yesterday and am still WOWed, by everything in it. It can't get more experiential than this: Trust me!
People actually looked behind to see if the dog was there: I will elaborate further on the 4th dimension of space and time!